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健身總動員--群星嘉年華
Do Exercises—Carnival of the Stars
出品人/制片人:盧清 李英
Producer / producer: Lu Qing Li Ying
總導演:田民
Director: Tian Min
節目背景:
在物質如此豐富的今天,人們的健康卻每況愈下,亞健康不僅是上班族青壯年群體普遍存在的問題,更慢慢低齡化。近年來一些像“悅動圈”、“每日瑜伽”“樂動力”之類的運動軟件開始在市場盛行,民眾也開始越來越注意健康問題。2016年各類健身俱樂部遍布大街小巷,全民健身的概念逐漸被大眾知曉。另一方面,在中國真人秀的發展中,也開始越來越“接地氣”,競技、體育、運動類的真人秀綜藝節目近年來一直人氣高漲,從最初湖南衛視的《智勇大沖關》到時下的江蘇衛視的《極限勇士》《勇者大沖關》、安徽衛視 《男生女生向前沖》 、廣東衛視《活力大沖關》、山西衛視《沖關大峽谷》及時下最熱門的綜藝《奔跑吧,兄弟》。節目關注的角度從遙遠的隔壁荒野走入了尋常百姓家,節目的參與者也從明星大腕變成了電視機前的民眾,“草根文化”成為節目的最大賣點,因此,我們呼吁更多人關注健康問題,旨在打造一檔全民參與的健身戶外真人秀節目,吸引更多的市民參與到全民健身活動中,從而希冀在社會掀起一股“颶風”般的號召力,宣揚“大眾動員,全民健身”精神。
節目內容:
為進一步促進全民健身運動的發展,提升市民健康水平,2017年深圳市寶安區規劃設置了一檔全民參與的戶外真人秀競技電視節目---《健身總動員》。該項目覆蓋寶安全區,邀請體育明星、網絡達人和招募市民參與體育健身活動,同時進行現場拍攝,節目制作后在深圳電視臺娛樂頻道播出,引領全民健身潮流。
每期選擇寶安區不同的人文景點、設定不同的個性游戲,為不同年齡、不同身份的社會大眾量身定做,結合體育與文化、文化與旅游、娛樂與健身,將體育、文化、旅游元素完美融合。摒棄傳統有距離感的綜藝節目,這次走到普羅大眾中去,選秀體育明星,放開全民參與,提升欄目的互動性、真實性、趣味性,做到真正的全民娛樂,大眾健身,在寶安區乃至深圳,進而全社會掀起活力風潮。
體育運動結合趣味整蠱游戲,每期選定不同的地點設立不同的運動游戲,邀請一兩名明星或者網紅、名人嘉賓助陣,加入各種矛盾笑點,引發話題性。節目內容豐富,形式多樣,用游戲的方式開展體育運動,增加趣味性、觀賞性。
以體育明星(熱愛公益事業)、奧運世界冠軍、名企CEO(愛好健身,公益事業)、網紅與大眾共同娛樂的真人秀全民互動參與方式,每期節目各具特色,體育活動與游戲的趣味搭配,知識競答與文化旅游的完美結合,最后通過比賽評出每期冠軍,頒發紀念品及健身達人獎章;同時線上線下結合民意,采取在網上投票的方式,以人氣排名,最終推出年度參賽選手,以及評選本年度健身總動員人氣冠軍隊及個人,頒發獎品、獎金及獎杯。
Program Background:
At a time when materials are so rich, people's health is deteriorating. Sub-health is not only a common problem among working-age young adults, but the people influenced are also becoming younger. In recent years, some sports software such as "Joy Circle", "Daily Yoga" and "Music Power" have started to prevail in the market and people are also paying more and more attention to health problems. In 2016, all kinds of fitness clubs appeared and the concept of universal fitness gradually become known to the general public. On the other hand, in the development of reality shows in China, they have also started to get more and more popular. The reality shows in athletics, sports and exercises have been getting popular in recent years such as Hunan “Just Go” in Hunan TV initially, “Ultimate Warrior” and “Be Brave” in Jiangsu Satellite TV, “Go Ahead, Boys and Girls” in Anhui Satellite TV, “Be Energetic” in Guangdong Satellite TV, “Pass the Grand Canyon” and the hottest program “Running Man”. The program's attention has shifted from remote wilderness to the homes of ordinary people and the participants have also turned from celebrities to ordinary people. "Grassroots culture" has become the biggest selling point of programs. Therefore, we urge more people to be concerned about health, aiming at creating a fitness outdoor reality show involving all the people and attracting more citizens to participate in the nationwide fitness program, hoping to set off a "hurricane-like" appeal in the community to promote the spirit of "public mobilization and national fitness.
Contents:
In order to further promote the development of the nationwide fitness program and improve the health of the public, Baoan District of Shenzhen City plans to set up a sports reality TV show called “Do Exercise” in 2017. Covering the entire Baoan area, the program invites sports stars, network professionals and recruits the citizens to participate in sports and fitness activities. At the same time, the project will be filmed and the program will be aired on the Shenzhen TV Entertainment Channel to lead the trend of national fitness. Different cultural attractions in Baoan District will be selected and different personality games will be tailored for different ages and different identities of the public to combine it with sports and culture, culture and tourism, entertainment and fitness, thus the elements of sports, culture and tourism are perfectly blended. It abandons the sense of distance of traditional variety shows to reach the general public to draft sports stars and let all the people involved, to enhance the interaction, authenticity and fun of the program, so that real entertainment and fitness will reach more people and set off a wave of vitality in Baoan District and even Shenzhen, and then the whole society. Sports is combined with fun Tricky Games and different sports games are set in different places each period with one or two stars or Internet stars and celebrities, adding a variety of contradictions and jokers and triggering topic. The program is rich in content and diverse in form. It uses games as a way to promote sports and increase fun and enjoyment. With sports stars (who love public welfare), the Olympic world champions, CEOs of famous enterprises (who love doing sports and public welfare) and common entertainment of Internet stars and the public, each program has its own characteristics. Sports and games are interestingly blended, and knowledge and cultural tourism are perfectly combined. Finally, the winner will appear after the contest and be given the souvenir and medal of fitness talent. At the same time, the annual contestant will be chosen based on online and offline public opinions and online vote and the annual champion team and individual will be selected and awarded the prizes, bonuses and trophies.